ASFS
A premium finance and investment management company specialising in fund management
Services
Branding, Marketing Creatives
Year
2023
For this upscale fund management agency, we opted for a Serif font to convey a luxurious and premium feel, aligning perfectly with their target demographic.
The logo was strategically designed with a graph motif, symbolizing continuous growth—the core of their investment philosophy.
Interestingly, even when the logo is rotated upside down, the upward trend remains visible, reinforcing the notion of growth and prosperity.
Their emphasis on minimalism was reflected throughout our design process, culminating in the tagline "Investment Simplified." We prioritized keywords like growth, sustainability, and premiumness to guide our creative direction, ensuring every element resonated with their brand identity.
We provided them with stationery designs for a polished professional touch, crafted engaging social media content to enhance their online presence, and developed comprehensive brand collaterals to maintain consistency across all touchpoints.
Classic Edition
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Strong Edition
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Light Edition
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All Projects
The Meraki Hub
Rutuja and I worked on my brand revamp. My brand already had certain things in place but we wanted to revamp the brand image because I was bringing two lines of businesses together and
Rutuja did a great job of coming up with a concept and a beautiful visual brand that is timeless and works beautifully with all the changes the business keeps going through!
The visual brand that she helped me create was just perfect, harmonious and elegant - Just the way I wanted it! The kind of effort and the attention to detail
that Rutuja paid to this project and how well she worked with me made a huge
difference.
Rutuja understands what you want in terms of design and does a beautiful job of bringing it to life. Highly recommend hiring Rutuja for your designing needs! ”
ICBI, Makeovers Mart, IMPA, Suman Agarwal
" Rutuja was managing Social Media Marketing for our organisation ICBI, Makeovers Mart, IMPA and my Personal Brand. During her association, she has delivered good and highly satisfactory results. She enhanced the look and feel of the brand and was able to relate with the brand communication really well. She is mostly a one man army but she is quite efficient and good with her designing skills. She is highly organised and well structured with her work if briefed well. We wish Rutuja all the best for her future endeavours and hope to work again with her in future."
Grow with Manish
"I worked with Rutuja for my visual branding work including the logo and was highly impressed by her knowledge, skills and attitude towards the task and client. She is professional and approachable and you can count on her to deliver high quality work in time. I would strongly recommend her as a design partner.”
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